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Are you writing high-quality content, but Google is still not ranking it high? Are you trying to figure out the reason for this? Then you must know What Is On-Site SEO? How To Optimise A Page. On-page or on-site SEO optimises our webpage and content to rank higher on search engines and get more users. Using different on-page SEO techniques lets you drive more organic traffic. You can optimise your title tags, internal links, URLs and search intent. 

Importance of What Is On-Site SEO? How To Optimise A Page

Think about a situation where someone goes to a large mall looking for a specific product. They don’t have enough time to go to every shop and look for the product. Instead, they go to the help desk of the mall. The clerk on duty takes out a reference guide to look up stores that sell the product that the person is looking for. The clerk would tell the person about the stores that sell what they’re looking for. They might even share details about the current sales or particular brands. 

You need your store to be properly listed in the right category of the mall’s guide. This helps you to position yourself for more sales. If you don’t do this, the customer will go to another store and buy the product they need. 

Consider on-page SEO as the same thing as listing your store in the reference list. But here, the search engine or Google is the help kiosk clerk and the reference list is the search engine ranking. People choose the stores that are on top of the search engine result pages. Therefore, you must make an extra effort to stay at the top of the search engine’s rankings. 

What Is On-Site SEO? How To Optimise A Page with 12 Factors

Elements of your page to optimise for on-page SEO are:

1. Keywords
2. Meta description
3. URL
4. Alt tags
5. Title tag
6. Heading tags
7. Images
8. Content
9. Internal links
10. Mobile-friendliness
11. Page speed
12. Schema markup

What Is On-Site SEO? How To Optimise A Page by 5 Techniques

Google and other search engines give clear instructions and guidelines to help you optimise your website. You can know how Google reads your website and which things help your content to rank higher. Different factors for on-page SEO can change over time. However, the basic principles behind optimisation always remain the same. You must clearly demonstrate what your website is about and make it easy to navigate both for the search engine as well as the users. Go through and apply these five factors for better on-page SEO of your website.

1 - Keyword Optimisation

You must understand the user searches that you wish to rank your website for before you start making any changes to your website. SEO aims to rank your website in relevant search engine results pages and drive traffic. Keywords are the terms that your users type in the search bar of the search engine when making a query. You must conduct keyword research to find the relevant keywords for your business.

Three steps to find the right keywords for your business are:

• List your pages: The first step is to define and list the pages on your website that customers might visit. This usually includes your homepage, product pages, customer service and contact pages. These do not include a privacy policy or your account page. 
• Go through related search queries: You can do this by describing each of your products in plain words, not using branded terms.
• Base your keywords by looking into data: Different keyword research tools can help you identify the right keywords that would optimise your website. It is good to look at the ranking difficulty, search volume, and relevance when choosing keywords for your content.

2 - Metadata Optimisation

The next thing that you should optimise is the metadata. It is a short information about your website that appears on the search engines via HTML. 

• Title tag: The title tag provides a brief description of your web page’s content and is an HTML element. It is a clickable headline on the SERPs and appears in the title bar of the browsers. You should keep it short, clear and precise. It should also include the keyword and brand you are optimising your content for.
• Meta Description: It is also an HTML element that provides a short synopsis of the contents of your webpage. The meta description should be almost three times as long as your title tag and should have the keyword. 

3 - Content Optimisation

Content is the written and visual content on your webpage. You must show that the content you are uploading is complete, trustworthy and relevant. You can adopt these ways for optimising on-site SEO using content:

• Use headers: HTML defines Headers as <h1>, <h2>, etc. Using them in your content indicates that your page is relevant and structured well. Include the primary keyword in at least one header on your page and include relevant phrases in other headers. But, be careful when using the same keyword in a lot of headers as the search engine can see that as keyword stuffing and rank your website lower because of that. 
• Length and depth of content: For some keywords, users need a quick answer, while for others, they need a detailed answer. So, before writing your content, always look at other web pages with similar keywords. 
• E-A-T: This is Google’s acronym that stands for Expertise, Authority, and Trust and it displays the concept of trustworthiness. Ways to do this include product certifications, author bios, clear design and security standards, and more. 

4 - Performance Optimisation

You must make your web pages mobile-friendly and have short load times. You can use free audit tools to ensure this. Common performance issues for on-page SEO that you should avoid are very big images or tables that don’t fit into the mobile screens.

5 - Schema

You can classify the information on your website into structured data to make it more attractive for the readers using Schema. Search engines use tools to identify websites that have rich results, and more information than merely a title and description. 

The most common schema that search engines use is the product schema. It displays product prices, ratings, availability, and sizes directly in the search engine results. You can use a custom code, third-party app or your theme to add this to your product page.

How to Evaluate On-page SEO Optimisation

Now that you know ways to optimise on-page SEO and the elements to optimise, it is time to know how you can evaluate the performance of your website. You can use audit tools to do that or check your pages manually. Some questions to answer include:

• Are you using relevant keywords for all your web pages? Are these keywords driving traffic to your website? If not, then why don’t you change the keywords?
• Are you linking your web pages to each other? Are these links taking the visitors from one page to another?
• What is the load time of your website? Why are some pages taking longer to load? People are not going to enjoy a slow-loading website.
• Are you uploading fresh content on your website? If your content is old, then is it still relevant?

Conclusion

You can create a better website by using the right on-page SEO strategies. The goal is to keep the people engaged on your website for longer and get more visitors. Knowing What Is On-Site SEO? How To Optimise A Page will let you get people to know about your products and services in a better way. On-page SEO also helps boost your rankings on search engines.

If you wish to start optimising your website today, then choose Tech Bridge Consultancy. They offer SEO optimisation services, both on-page and off-page. You will soon start seeing results on your bottom-line metrics.