SEO is known as Search Engine Optimization, which is the process of making websites in a way that they rank highly on search pages to attract more viewers.

It is the best marketing strategy for any business. Google wants to show the best information available because it wants its users to have a positive experience when searching. Therefore, the process of ensuring that search engines identify your content as the most authoritative source of information on the internet for a specific search query should be the main focus of SEO efforts. This article gives all the answers to what are the three pillars of  SEO and their role in a successful business.

So let's get started to know about it.

What are the three pillars of SEO?

1 - Technical SEO:

The process of ensuring that a website can be crawled, ranked, and comprehended sufficiently to rank on Google for its different pages and targeted keywords is known as technical SEO. Before being ranked, pages must be easily accessible and indexable. Even with the greatest content in the world, you won't rank first if the content does not meet the criteria of Google. The most important pillar of any successful SEO strategy is technical SEO. It will probably fall apart without it. 

2 - Content SEO:

To rank pages, we require the appropriate pages with appropriately optimized content. Search engines and people are the two main audiences for which your content must be optimised in SEO. This entails optimising both what search engines will see (the code) and what your audience will see (the actual content on the page).

The objective is always to release high-calibre, beneficial content. You can accomplish this by combining data, Google's recommendations, and an awareness of the needs and desires of your audience.

3 - Off-page SEO:

This is one of the best pillar in the three pillars of SEO. All of the knowledge and high-quality signals required from outside sources to demonstrate to Google that your company is reliable online are known as off-page. Without this, ranking is extremely difficult. 

Reviews, PR coverage, backlinks (including digital PR), and Google Business Profiles (for local SEO) are a few examples of this. 

What is the Process of SEO?

Many search engines use robots to check what type of content the page contains. These robots scan the code and determine the content, images, and videos to determine all the information. They add these pages to their index once they have sufficient information about the kind of content on each page and have concluded that their searchers will find it helpful. In essence, the index consists of every web result that a search engine can store for a prospective user to view.

Based on what users are searching for and what else is already available online, search engines determine which result is the best. To give users an accurate response to their search query, their algorithm compares the user's query to the pertinent data in their index.

The order in which the content appears for each searcher is then decided by the platforms using hundreds of signals. SEO specialists strive to become proficient in these signals. It's crucial to remember that Google never makes public the details of its algorithm or workflow, making it impossible to pinpoint the precise elements influencing indexing and rankings. Therefore, SEO is not a perfect science, and even after it appears that every optimisation has been made, it frequently takes time and constant adjustment to see results.

Comprehensive Details about Three Pillars Of SEO

Pillar 1: Technical SEO

Technical SEO is divided into two primary categories: 

Foundations of SEO:

Often called blocking factors, these are additional factors that hinder or slow down search engines' ability to crawl, index, or access your website; they are not ranking factors. Here are some examples of each: 

Factors that Block:

Robots.txt:

To stop crawlers from accessing pages that should be indexable, use the robots.txt file to restrict access to specific pages or page paths. 

Noindex tag:

Adding "noindex" tags to pages that ought to be indexable is another accessibility concern. 

Sitemaps:

For crawlability, make sure that every page you wish to index is accessible through an XML sitemap. 

Navigation:

To make it simple for search engines to crawl key pages of your website, you should have well-organised internal navigation. Pages that are orphaned will be overlooked or dismissed as unimportant. 

Javascript:

Because of the way the Google bot scans and processes Javascript files, rendering or loading content onto the page using Javascript may result in crawlability problems. 

Canonicalization:

If canonical tags are used incorrectly, Google may exclude a URL entirely from its index. 

Improvement-related factors :

These are clickability and ranking factors, also referred to as optimisations. Although some off-page factors are involved, these are primarily on-page factors. Here are some instances of each: 

Rankability criteria:

Page Load Speed:

A direct ranking factor is how quickly a page loads completely on a mobile device. Users on mobile devices should be able to quickly interact with the page. 

A set of metrics called Core Web Vitals is used to assess page experience. Since a slow page load can result in a bad user experience, this is also somewhat related to page load speed. This is a ranking factor once more. 

Mobile Usability:

A page's ability to be viewed and used on a mobile device directly affects its ranking. 

Metadata optimisation:

Title tags and page headings are crucial on-page SEO indicators: 

Internal Linking:

As part of Google's numerous ranking systems, internal links not only aid Google in finding and crawling pages but also distribute PageRank throughout your website. 

Increasing the calibre of the content Topical authority and ranking will not be aided by subpar content. Writing helpful content for real people or customers will significantly increase your rankability. 

Factors affecting clickability:

Optimising Title Tags: 

Title tags should be utilised to increase the number of clicks from search engine results on pages in addition to being optimised for search terms. 

Optimising Meta Descriptions:

Although keywords are not a direct ranking factor, well-written and compelling meta descriptions can boost the rate of clicks from search engine results pages.

Pillar 2: Content SEO:

This is the second pillar out of a total of three pillars of SEO. Any SEO strategy must include content because, quite simply, you cannot rank or generate leads or sales without it. Generally speaking, content falls into three primary categories, which are: 

Content at the top of the Funnel:

Content created for clients who may not yet be aware of your brand or services, or who may recognise a need or issue but not yet know how to address it, is referred to as the awareness stage.

Here are some instances of this kind of content:

1 - Posts on blogs

2 - Informational Graphics Articles 

3 - Podcasts and e-books

Content in the middle of the funnel

This content, also referred to as the interest and evaluation stage, is intended for consumers who are aware of the solution to their issue or need but are not familiar with the brand.

Here are some instances of this kind of content:

1 - Posts on blogs.

2 - Purchase guides.

3 - Comparisons of products. 

4 - Pages by category. 

5 - How-to manuals.

6 - Examples of cases.

Content at the Bottom of the Funnel:

Customers know the solution and your brand, goods, or services the best at this point. This is sometimes referred to as "money content." It's more likely that customers will approach you directly. Here are some instances of this kind of content: 

1 - Order forms.

2 - Pages of products.

3 - Contact information for the sales team.

4 - Landing pages for sales. 

5 - Campaigns that were Promoted.

Pillar 3: Off-page SEO

Building authority is not limited to what you do on your website; you can also do things off-site. We call this off-page SEO. 

Off-page SEO has many applications in all three pillars of SEO; we'll go over the basics here. 

1 - Creating links: 

Despite being one of the hardest to get right, this is likely the most crucial off-page SEO component. The process of getting websites that are relevant to your goods and/or services to link to your website's pages is known as link building. 

Theoretically, a website or page may appear more trustworthy to Google if it has more backlinks from smaller, relevant websites as well as high authority websites. This could help the page rank higher. However, your site must have the correct content in the first place and solid technical SEO underpinnings. 

Backlinks were once thought to be the most significant ranking factor by many SEOs, but Google's algorithms have changed so much that, although still significant, they are no longer regarded as a top 3 ranking signal. 

2. Public Relations:

Over time, PR's function in SEO has evolved. PR campaigns used to be a valuable tool for building your online brand, but with digital PR, we can use the same PR strategies to create high-quality backlinks to your pages and websites. 

With Google placing more weight on "perspectives" in Google search, brand building and digital PR services will remain crucial off-page SEO strategies. The significance of brand building for SEO is also increasing.

3. Client testimonials

Consumers want to see reputable evaluations of your business, goods, or services. Google is no exception.

A solid indication that your internet business can be trusted enough to rank in search engine results pages is the presence of reliable reviews on sites like Trustpilot and Google reviews. 

4. Marketing with content 

One crucial SEO tactic in the three pillars of SEO is content marketing.

Frequently, the content we produce for SEO can be re-shared on email marketing, social media, guest posting, and even podcasts! The importance of content distribution is growing, and any content marketing agency should use it as a strategy since it helps establish a brand that Google seems to be rewarded more than ever. 

5. Marketing through influencers 

Influencer marketing is another content marketing strategy that merits special attention. They can create search interest for online business products and services by collaborating with influencers on social media sites like YouTube and TikTok. 

Using content creators to boost search demand for products that might not have received much attention otherwise has become a more common strategy among large brands, particularly in the fashion sector.

6 . Local search engine optimisation

NAP citations, also referred to as business directories, are additional local SEO strategies. This is the procedure for obtaining important details about a nearby company, such as its name, address, phone number, and website address. This is necessary not only for business directories but also for social media and review websites. 

NAP citations are used by search engines like Google to verify that your company is authentic and that the data on your website is correct. 

Conclusion:

You need to make sure that all three pillars of SEO are properly balanced for your SEO strategy to be successful.

If significant obstacles are preventing the pages to which the links point from being indexed, there is no use in concentrating on link building.

Similarly, even with a strong technical foundation, you won't be able to compete in the SERPs without the proper off-page SEO strategy and content. So if you want to rank your page high, make sure to contact Tech Bridge Consultancy which has a competent staff who balance the three pillars of SEO in a way that is beneficial for a successful business. Always conduct a thorough audit of a website before developing an SEO strategy to ensure the proper balance is in place.