Are you looking for the right tools to optimize your content on search engines? Do you know how important keyword research is? But to find the right keywords, you must do proper keyword research. You must know how to do keyword research for SEO to generate more revenue. Today, we will tell you about the right techniques to do keyword research. This will help your company to maximise its performance and conversion rate.
How to do Keyword Research for SEO and Why is it Important?
Knowing the right keywords will let you build content around the needs of your users. Here are the people who would benefit from keyword research:
- Search Engines: Google and other search engines use keywords to rank different websites in search results.
- Users: People use keywords to look for relevant content on search engines. Then they choose which content they should click on from the search results. For example, if you are looking to choose the best running shoes. Then, you will most likely choose a blog post about the best running shoes, rather than going to a product page.
- Businesses: If your company uses keyword research, then you can earn more from SEO. When you target the most valuable keywords, you also get a better return on investment (ROI). Good keyword research tools let you choose low-competition, long-tail keywords.
How to Do Keyword Research for SEO and What are its Elements?
We will discuss three main elements of keyword research here. You must pay attention to these three things to find the most relevant keywords for our website:
1 - Relevance
Google uses relevancy to rank content.
This is when search intent becomes relevant. If your content satisfies searchers' needs, it will only rank for that term.
Furthermore, your material ought to be the most comprehensive available source for the query. Ultimately, why would Google rank it higher if your material offers less value than comparable online information?
2 - Authority
Google will give more weight to sites that it considers authoritative.
This implies that you have to work hard to establish yourself as an authoritative source by adding valuable, educational material to your website and promoting it to gain backlinks and social signals.
Unless your material is truly outstanding, you have less chance of ranking if you're not regarded as an authority in the field or if a keyword's SERPs are crowded with strong sources that you can't compete with.
3 - Search Volume
Consider the situation in which you rank at number one for a certain keyword. But what if no one searches for that keyword? Ou would never get any traffic to your website. It resembles opening a store in a deserted town.
MSV or Monthly Search Volume is a way to count the number of times a term is searched monthly across all audiences.
How to do Keyword Research for SEO? Explained
You now know the significance of keyword research. The next stages will help you choose which keywords to target to attract the desired audience and develop an effective keyword strategy.
1 - List General Subjects that are Related to Your Topic
Making a spreadsheet with broad categories, or "buckets," for the keywords you want to rank for is the first stage in this process. These might line up with product categories or anything else you think your target market will find appealing. If you sometimes blog, you may already be writing about a few subjects regularly.
The list is just five to ten subjects at most to keep it brief and easy to read. Putting oneself in the shoes of a customer seeking a good or service might be beneficial.
2 - Add a List of Words or Phrases That you Believe Your Users Use
After having these broad categories at your disposal, the next step is to determine the terms and phrases that your target consumer may use to search for content, goods, or services.
Look through your organic search traffic bucket, if you have data from website analytics tools such as Google Analytics or HubSpot's Sources report, to find terms that users are already using to find your website.
This is a brainstorming tool to help you come up with data points that can help your study become more focused and productive, not a definitive list of terms.
Make a list and include it in your spreadsheet under each main topic. Please don't hesitate to get suggestions from your coworkers or staff, particularly those who interact with customers.
3 - Look up Associated Search Terms
You may expand your keyword lists in a lot of interesting ways.
- After performing a Google search, locate a list of similar search terms in bold at the bottom of the page.
- If you want to go deeper, select one of the related searches and go through the list that appears at the bottom of the second page from Google.
- AnswerThePublic offers three free searches every day. It provides a chart with terms that people are using to search for your topic.
- To find out what additional related phrases people use, you can also enter your keyword phrase into Google's Keyword Planner or one of the premium tools provided below.
4 - Examine How Effective Your Keywords are
This following step may be completed most easily with Keyword Planner or a paid SEO or keyword research service. Among the most well-known are Ubersuggest, Ahrefs, Wordtracker, and Semrush. You may begin using the free versions of Wordtracker and Ubersuggest.
When you analyse your keywords, you should check for the following:
- What precise search query is it? Make sure the exact search term people use matches your keyword phrase.
- What is the volume of searches? It is useless to build a strategy around a keyword phrase if no one utilises it. Seek out the largest search volume that is accessible.
- To what extent is the competition steep? The paid tools distinguish between organic search and sponsored ad competition.
- Lower organic search competitiveness and more search volume are what you desire. That is the ideal location.
- Look for similar phrases with minimal competition in organic search and a high search volume that you might have missed.
5 - Find Out Your Current Industry Ranking
If the majority of the phrases you've discovered are already listed on Google's first page and you're fighting against established brands, you should change your approach to find long-tail keywords that are less competitive.
Look for the search phrases that you want most in the SERP. If it is crammed with well-known brand names that now command a higher market share and impact than your business does, go back and add long-tail keywords to your list.
This plan does not apply if your rivals have not been putting out high-calibre material. Even if they invest more in brand promotion, you can still be able to outrank them if you can surpass their content in terms of length, quality, and layout.
6 - Verify Search Intent
Every inquiry a customer asks Google has a corresponding response since they are searching for something.
By entering your terms into the search engine, you may ensure that you comprehend the goals of your clients. What content is available on the pages that now rank for that term?
You could receive a click, but if a buyer is seeking information and you try to offer them a product, they will bounce immediately, which will lower your rating. When a customer is prepared to buy, though, and you send them a product page, they will gladly complete the transaction.
Note the buyer purpose for each keyword phrase in your spreadsheet, or make it a habit for you or your team to research a term's intent before utilising it in content.
Conclusion
To identify patterns and blind spots, comprehend user intent, and determine the best keywords to centre your content on, do keyword research. But keep in mind that keyword research is only the base of any search engine optimisation approach. Make sure that each blog post, article, and product description is more insightful, accessible, and comprehensive than those of your rivals if you want to genuinely stand out. Make your website mobile-friendly and easy to navigate by paying close attention to the on-page SEO and layout of each piece of content.
