You undoubtedly want more people to watch your videos if you manage a brand's YouTube channel or are a content provider. Of course, producing excellent material is crucial, but did you realise that your video's other elements also affect who watches it and when? This is why it is so important to know How do you Optimise Your YouTube Videos for SEO. 

Optimising these many components is the foundation of YouTube SEO, which guarantees that more people will see your videos more frequently.

Here are some tried-and-true strategies and best practices to adhere to if you're prepared to learn more about YouTube SEO.

How do you Optimise Your YouTube Videos for SEO and Why is it Important?

There are several reasons why YouTube SEO matters.

• More views: If your videos appear in the top search results, more people will have the chance to click on and watch them.
• Increased Likelihood of Conversion: Increased eyeballs equate to increased engagement, shares, and views. Additionally, future revenue and subscription opportunities may increase.
• Increase natural web traffic: Having your videos appear in internet searches promotes brand awareness and loyalty, increases click-through rates to your website, and generates natural traffic from YouTube. 
• Cost-effective: SEO for YouTube doesn't cost much. Your time and perhaps a little more cash for the appropriate software and tools are all that is required (we'll list our top YouTube SEO tools later in this blog).
• An edge over competitors: When your material appears in the top Google and YouTube search results, it is seen before that of your rivals. 
  

How do you Optimise Your YouTube Videos for SEO: Tips and Tricks

Are you curious how YouTube videos are ranked? The creators of Tech Bridge Consultancy's own YouTube channel utilise these YouTube SEO tricks to help their videos rank highly in search engine results.

1 - Research Keywords

One of the most important aspects of YouTube SEO is keyword research. Put another way, you want to find the terms and expressions that people in your audience are probably going to use to find material similar to yours.

Finding primary, secondary, and longtail keywords is the first step in any YouTube keyword research.

• Although there are more searches for primary keywords, they are typically more competitive and challenging to rank for.

• Because secondary keywords are less frequently searched, there is less competition and possibly a greater chance of placing highly.
• Extended and more focused phrases, known as longtail keywords, are typically associated with your major and secondary keywords. A longtail keyword for your term can be "boost Instagram post from ads manager," for instance, if it is "boost Instagram post."

The keyword research tools you already use for external SEO are applicable here. Semrush, Ahrefs, Google Keyword Planner, and similar tools are examples of this. YouTube keyword analytics is now a function that many of these tools, including Semrush, offer.

2 - Make Videos With Keywords Added to Them

It's time to incorporate your target keywords into your video now that you have them. Include keywords in the following locations:

• Title of the video
• File Name
• Description of the video
• Tags
• Overlays & title cards
• Video Chapters
• In the screenplay for your video

Utilising the target keyword as near to the start of the title, description, and tags as feasible is advised by Google. When creating descriptions and adding tags, consider mixing longtail keywords, synonyms, or related terms.

However, as with any SEO plan, avoid just stuffing keywords into every available space.

Making your material easier to locate and comprehend for YouTube's algorithm is the goal of YouTube SEO. You run the risk of confusing your viewers if you employ keywords excessively. or even worse, facing penalties from Google and YouTube. 

3 - Use Captions

An integral component of social media accessibility is captions. They not only help your deaf viewers; they also provide context and close any audio gaps that your deaf viewers might overlook. Considering that 75% of people watch videos on silent, subtitles are a necessary viewing feature, according to a recent study.

Not only can captions enhance accessibility and user experience, but they also give you a chance to add relevant keywords that YouTube can readily identify.

By submitting a text transcript or a timed subtitles file, you can manually add captions. You can also immediately add the transcript text on YouTube, which will allow the timings and subtitles to seamlessly sync with your video.

After uploading your video, YouTube's speech recognition technology may allow you to add automatic captions in some situations. If you choose to go this route, be sure to reread the captions because, in general, human-made captions are more correct than those generated automatically.

Building your video around your keywords is preferable to adding them after the fact. A better viewing experience results from including your keywords in your script rather than trying to cram them in after the fact.

4 - Put Your Videos in a Relevant Category

YouTube groups videos into broad categories, such as "Sports" or "Technology," using categories. YouTube uses categories to identify which channels create the highest caliber content in a given category, which helps the platform suggest similar content—like yours—even if categories may not directly affect your rating.

By choosing the proper category for every video you submit, you can clearly communicate to YouTube the subject matter of your work. YouTube will use this data to decide whether or not to show your video in related search results.

5 - Add Video Content to Your Blog

As with other social media sites, YouTube cross-promotion is important. The SEO of your YouTube channel and blog can both be enhanced by embedding YouTube videos in pertinent blog entries, according to research conducted by our in-house YouTube experts.

Naturally, this presupposes that you already have a running blog. However, if your content doesn't currently have a highly trafficked home, don't worry. We discovered that YouTube video embedding can benefit SEO when done on microblogs (such as Tumblr or Twitter).

Just keep in mind that all videos should be pertinent to the URL and keywords they are linked to when embedding YouTube content. 

6 - Place Hashtags in the Description

Adding two or three hashtags to your video description will make them stand out at the top and help YouTube and viewers understand the topic of your video.

Not only are these hashtags clickable, but you can also use YouTube search to look for specific hashtags.

Make sure the hashtags you choose for your YouTube videos are relevant to the content you are posting. Consider using your brand name as well, if applicable.

It's a good idea to use several hashtags in YouTube descriptions, but don't use too many. The excessive usage of hashtags is viewed as spam by YouTube's algorithm.

Conclusion

How do you Optimise Your YouTube Videos for SEO? Keep in mind that this is YouTube and Google's primary priority, and it ought to be yours as well.

You must struggle to enhance internet users' experiences. Make sure the algorithm is able to identify your optimisation efforts as you strive for a positive user experience.

It's critical to comprehend how to optimise your content for sharing and apply SEO across various platforms.

With that, Tech Bridge Consultancy can assist you. Using Tech Bridge Consultancy, harness the power of SEO-driven content production to elevate your user experience to new levels.