Search engine optimization (SEO) is crucial for businesses trying to drive traffic to their websites through search engines like Google. With Google processing over 3.5 billion searches per day, ranking highly in Google's search results can send significant volumes of visitors to a site. However, technical SEO issues in a website's code and infrastructure can prevent pages from being indexed and ranked properly. Recently, Google published a blog post outlining three useful tips for diagnosing some common technical SEO problems that may be hindering a site. Checking site indexation, inspecting structured data markup, and evaluating page speed insights are actionable ways webmasters can uncover and resolve technical obstacles to better SEO and user experience. Tech Bridge Consultancy can also provide you with the services to check SEO issues.
Three Pro Tips for Resolving SEO Technical Issues:
Google offers these three suggestions for resolving SEO technical problems:
• Verify if the page can be indexed or not.
• Verify whether a page is duplicated or whether another is the canonical version.
• Examine the produced HTML for any errors relating to coding.
1. Can a URL be indexed?
Checking to see if the URL can be indexed is a common mistake that is crucial to avoid.
For debugging whether or not Google has indexed a website, the URL inspection tool in the Google search interface is quite helpful. You may find out via the tool whether a page is indexable and if it is indexed. If it cannot be indexed, it will explain why Google is possibly experiencing difficulties with it.
The latest crawl date, which indicates Google's level of interest in the page, is another piece of information provided by the URL.
That being said, Googlebot may choose to crawl a website less frequently if it doesn't update frequently. This is not significant. It merely makes logic in terms of Google's and the intended web server's resource conservation.
Finally, a crawl request may be sent using the URL inspection tool.
2. Verify if it was ignored since it was a Duplicate and another Page was Indexed:
Google then suggests determining if the content is canonical or duplicated.
According to the webpage indexing, it's usually acceptable if a different page is chosen as the canonical version.
After crawling, the next thing is to see whether it has been marked as a duplicate and, for the most part, if the canonical URL is on a different page.
This is normally fine even if it may not be the canonical URL you were expecting because the content is indexed and will appear in search results.
Google issued a warning about utilizing the site: search operator or cache for any sort of diagnostic work. A page may be indexed, for instance, yet not appear in a site: search.
Like most other site operators, the site searching operator is cut off from the search index. Even in the days when there was a search engine site operator for backlinks, this was always the situation.
3. Examine Rendered HTML for Inconsistencies:
Finally, here's a fairly nice tip. Google cautions against confusing source code inspection of HTML with rendered HTML inspection.
Rendered refers to the HTML created so that the webpage may be rendered by the browser or Googlebot.
Examining the rendered HTML will show you exactly what the browser and Googlebot truly see at the code level, which is helpful if you're attempting to determine whether there's a problem with the HTML.
Conclusion:
Technical SEO plays a critical behind-the-scenes role in enabling websites to reach their highest potential for visibility and traffic growth in Google Search. By regularly auditing and resolving limitations in site architecture, companies empower their web pages to fully connect with target audiences through organic search and resolve technical SEO issues. Checking for and fixing technical obstacles across site indexation, structured data, page speed, and other architectural elements paves the way for higher discoverability, more qualified visits, and greater conversion rates over time. As search engines continue evolving, vigilant diagnosis and optimization of infrastructure and code will remain essential for brands to tangibly boost their reach and ROI through a strong technical SEO foundation.
