Google My Business Profile – A Complete Guide for Businesses

Attracting new customers to business is important for the growth of business. Of the best ways to attract customers is through creating a Google My Business profile by using maps and Goggle search, and it is great if you are a local business. Now, we will see what is Google My Business Profile, why businesses need is profile, its features, and how you can connect your Google My Business data to Google Insights.

What is Google My Business Profile:

Google My Business is basically a free listing software for businesses of any category that allows them to submit their contact information, goods, services, location and images of the products. Customers will see this information and it would be easy for them to see how they can reach to you and where you are located if they are looking for a similar product in a local area. A Google My Business profile can only be accessible to companies that have in contact with consumers, such as boutique, shoe shop, a hotel or restaurant, or for any type of business that can talk about their products and services by meeting client.

Why Businesses need Google My Business Profile:

It is an excellent method to market your business and tell users about your products and services by having a Google My Business Profile. You can reach to customers around a globe. Since the listing appears when a consumer looks for companies near them using Google Maps, the visibility of your local SEO will probably increase. There are numerous other benefits for business to having a Google My Business listing, such as:

• Graphical Maps: Once you've connected your company into a Google My Business profile, you will be ready to enter a precise position on Google Maps and show customers where exactly your company is situated, thereby making it easier for them to locate you.
• Reliable Insights: You may link your Google My Business profile to account with Google Analytics to discover additional information regarding how visitors find your company and whether they come across it using a search engine, Google Maps, or the search result directly.
• Boost Engagement: Customers are more inclined to engage and communicate with your content, products,services, and posts whenyour Google My Business listing is completely designed and reputable. They might even write a good review for you company.

Setting up a Google My Business Profile:

If you are a business and you have not already created a Google My Business profile, you can do so by following these easy steps:

• 1) First of all, go to this link: https://business.google.com/
• 2) Then, select 'Manage Now'.
• 3) Then, enter your company name and then press the 'Next' button.
• 4) After that, enter your company's address (In case, you are an online business and do not have a shop in person, you can disable your address by clicking the 'I deliver goods and services to my customers' button).
• 5) Then, select the most appropriate core business type.
• 6) Now, include your cell number and webpage address.
• 7) After completing these simple steps, you are set to begin marketing your products listing.

Optimizing Google My Business Profile:

Google will look at few aspects when estimating the local search placement, which are as follows:

• Google My Business Profile Features: This involves how effectively your Google My Business page meets a search criterion and to which extent your business information is reliable and updated.
• Customization: This feature includes the distance between your business and the location of a customer, who is searching for a product.
• On-Page Search Engine Optimization (SEO):This feature refers to on-page optimization of the websiteof your business, domain authority, and technical soundness.Now, we are going to focus on the two most important elements in this guide.

Information on How to Contact Us:

Providing your company's contact details is essential for keeping customers up to updated. You are able to manage or change your contact number, website address, hours of operation, and other important information as required. It may seem apparent, but using your real company name is important, including any keyword for the description is against Google's Terms of Service and may result in your listing being blacklisted. (Additionally, adding keywords to your Google My Business profile has no influence on your search engine ranking)

Description of the Business:

You may select the best primary category for your company and add an introduction to let consumers know your niche and what services you are offering.

• Photos of the Business: Another strategy to improve your Google My Business SEO is to post images of your business's location,the products you are selling to clients or the services you are offering. Visitors can also share and submit their own images taken in your shop or company. This is a wonderful chance to make an indelible and good impact on customers who want to learn more or want to visit you in future.
• Business Posts: Google Posts are an amazing technique to properly enhance your Google My Business profile. They are practically free advertising for your company's products. On desktop, they appear at the bottom of your profile, and on mobile, they appear in a separate tab in the Google Maps app (Nowadays everyone is having mobile phone, so it would give your business nice reach).

You may choose one of four types of business posts:

• Latest Posts: Keep customers updated on what's going on in your company.
• Event Posts: Using this, you can notify viewers of any upcoming events, if they are interested, they will join.
• Discount Posts: Distribute special discounts, deals, or redeem codes for your customers.
• Brand Posts: These posts include the product, its name and price when showcasing your popular or suggested products.

Google Reviews:

When looking for any relevant product or service from a newly initiated business, we always consider the reviews, if reviews are positive, we immediately buy that product or want to visit that shop, but in contrast, if the reviews are bad, we leave the site and try to find a new business page, so reviews are an important factor in establishing trust and credibility, and they increase your reach. The concept behind making your reviews public is that if you have an excellent rating, you will be more probable to draw the interest of fresh users and prospective consumers. These are some of the features and advantages of Google My Business profile, so if you are a new or small business, set up your Google My Business profile today and reach to thousand of users in a day.