Are you trying to scale your business? Then SEO is important for you! But it’s not easy to use SEO and drive success. There are many questions to answer. Which keywords would help grow your website? How well are your pages ranking? And much more. Using SEO tools for digital marketing is one solution to this problem. Today, I will tell you about SEO marketing tools that I think you must try out. Don’t worry, these tools are perfect for businesses of all types, small ones as well as large ones. So, let’s get to work. 

Keyword Research Tools

Relevant keywords are one of SEO's major components. Finding the ideal keywords to improve your search engine ranking will require the use of a tool that allows you to:

• Look for keywords that have high search volume and low competition.
• Obtain traffic estimates for target keywords.
• Make a list of keywords for latent semantic indexing (LSI).
• Carefully choose your primary and secondary keywords.
• Determine the keywords that competitors are effectively using.

Let’s look at some tools for keyword planning. 

1 - Google Trends

If you are looking for a free tool for researching keywords, then it could be Google Trends. It displays the keyword's volume and interest in terms over time. In addition, you may search trending topics related to a keyword, locate similar searches, and filter results based on geographic location.

2 - Google Keyword Planner

Users may use Google Keyword Planner, a paid service for researching keywords, through Google Ads. It allows you to locate relevant and new keywords, along with an average monthly search volume. In addition, you can see which keywords are being used by the competitors to rank in search results and the cost involved in bidding on particular phrases.

3 - Ahrefs

Ahrefs is a feature-rich SEO tool made to help companies and website owners maximise their online presence. Ahrefs helps customers raise their search engine ranks by offering services like 

• Backlink analysis
• Keyword research
• Site audit capabilities. 

These functions also give users useful insights into the tactics used by competitors. It is a user-friendly tool and is good for you if you are a digital marketer trying to improve the performance of your websites. 

4 - Keyword Explorer

Another SEO Tool for Digital Marketing is the Keyword Explorer, created by Moz. It is a useful tool for digital marketers and SEO experts to find appropriate keywords for their content strategy. It offers comprehensive insights into 

• Search Traffic
• Difficulty scores
• Keyword analytics 

Users may investigate possible keywords, assess how competitive they are, and find ways to improve their website's exposure in search engine results. By streamlining the process of researching keywords, the Keyword Explorer assists content creators in adapting their material to match the search behaviour of users.

Technical SEO Tools

You can learn more about the performance of your website by using technical SEO tools. These tools enable you to see what makes your website rank higher and hinder the ranking. Using these, you may find, fix, and optimise:

• References to canonical pages
• Meta tag errors
• Broken links and problems with page crawling
• Duplicate pages and internal redirects

Moreover, you may view what bots see. This covers

• Your website’s load time
• Any 404 errors or server-side rendering problems
• Server response times. 

Additionally, you may check if a sitemap or your website is being crawled by bots.

1 - Moz

Moz is a comprehensive freemium tool that provides guidance on how to improve rankings and address problems with websites. You can review what Moz's bot sees in the Site Crawl Overview section. The issues that it detects include:

• Long URLs
• Redirect chains
• Duplicate content
• Missing descriptions
• No-index meta tags

There are many more features and functionalities too!

2 - Screaming Frog

A paid tool called Screaming Frog searches your website and provides you with a list of problems similar to Moz. It thoroughly analyses every problem that can affect a website's performance, considering user experience and search engine rankings.

3 - Google Search Console

Similar input from Google's bots is available through the free tool Google Search Console. Moreover, you may publish a sitemap with this application to aid Google in finding web pages more quickly. The only prerequisite is that you have to validate your website first.

You may also increase the ranking of your website with the use of other paid technical SEO tools like WooRank and Lumar. Since many of these tools are similar, you may choose the one that best suits your needs. To find out whether they are recognising the same problems, it is better to employ two at the same time. 

Tools for Backlinks Monitoring and Analyzing 

Are you working with SEO for a while? Then you must know the importance of backlinks for any website. They play a fundamental role when you are trying to optimize off-page SEO. Therefore, I am including tools for monitoring backlinks in my analysis of SEO tools for digital marketing. These tools enable you to:

• Perform an analysis of your competitors
• Identify and get rid of poor backlinks
• Monitor the website backlinks
• Check the ratio of link distribution
• Determine the ratio of referring domains to backlinks
• Keep track of the number of no-follow and do-follow links
• Measure trust flow and citation
• Analyze links that are proving to be the most robust for your website

Let’s now look at a few Backlink analysis tools that you can easily use.

1 - Google Search Console

Google Search Console is again helpful with technical SEO and backlink research. You may view the number of internal and external links, the most popular linking websites, anchor texts, and more using this tool. Having a good ratio of internal and external links is important from an SEO standpoint, and Google Search Console is a great tool for this.

2 - Moz

Numerous indicators from Moz are also crucial for off-page SEO. The domain authority is displayed when you input a domain name into the Moz search box. Search engines see a website as more prominent the greater its domain authority. Several variables determine this ranking, with the number of high-quality backlinks receiving the most weight. In addition, Moz displays the number of linking domains, the top followed links and pages, and the anchor text (keywords) used in backlinks.

3 - Majestic

Majestic is a freemium tool with measures identical to the previous two, but its primary focus is on trust-flow and citation metrics. Link volume is the citation flow, whereas link quality is called trust flow. The ability to switch between languages is an additional feature.

4 - Google Analytics

Website owners may monitor and evaluate their site's traffic with Google Analytics, a powerful web analytics solution. Google Analytics helps customers analyse user behaviour, traffic sources, and the efficacy of marketing campaigns by offering comprehensive information and reports. Businesses may make better decisions to optimise their websites and enhance the user experience by using real-time data and customisable dashboards. 

Tools to Track Website Ranking

Enhancing a website's rating is the goal of backlink analysis, technical SEO, and keyword research. With rank-tracking tools, you can:

• Compare your website's ranking with other
• Calculate average impressions and clickthrough rates, or CTRs.
• Monitor search engine rankings on desktop and mobile devices across locations.
• Determine low-performing and top-performing keywords.

Here are some tools that can measure your website’s ranking.

1 - Google Search Console

To find out your website's impressions, you may input a URL into Google Search Console. The URL's click-through rate and ranking position are then visible to you. It divides it into pages, countries, and even devices. Averages and variations throughout time are also visible. 

2 - GTmetrix

As a tool for assessing website performance, GTmetrix evaluates the performance and speed of websites. Site owners may find areas for improvement using GTmetrix's comprehensive analysis of page load times, performance scores, and optimisation options. This tool is critical for making sure that users can navigate websites quickly and easily. This results in higher search engine rankings and user satisfaction in general.

Some Other SEO Tools for Digital Marketing

1 - Semrush

Semrush is a user-friendly tool that offers a range of features to help businesses make a greater online impact. It offers practical insights and ways to improve SEO and content strategies. These include:

• Competitive analysis
• Keyword research
• Site audits
• Backlink monitoring

If you are a marketer and are trying to stay ahead of your competitors, then Semrush is an ideal tool for you! 

2 - AnswerThePublic

AnswerThePublic is a unique content marketing tool that uses data visualisation in the form of content ideas to let website owners know about the search queues of their users. AnswerThePublic assists in identifying relevant subjects and addressing the particular requirements and inquiries of content providers. It does this by evaluating search engine autocomplete suggestions and associated queries. This tool is very helpful for coming up with ideas for content strategies that connect with readers and increase organic search traffic. 

Conclusion

As you can see, there are a tonne of paid and free tools out there that can assist you with both on-page and off-page SEO. Learn about different SEO Tools for Digital Marketing over time to determine which one would be most useful to you. Need for insight into SEO tools? Ready to use SEO to drive the success of your business? Reach out to us for expert assistance and to make your SEO journey easier.