Do you know that according to a recent study, over half of the world, or 63% of people, use social media now? And 90% of people use social media platforms to communicate with brands and businesses. You can easily see from these figures how important it is to use Social Media Marketing strategies to reach a wider audience.
But, if you’re running a big business, then it can be tricky to manage social media correctly. However, don’t worry, this article will discuss the key social media strategies you need to learn in 2025.
Why Do You Need Social Media Marketing Strategies?
The way people engage with your content and business across various social media platforms is known as social media engagement. Likes, shares, comments, followers, click-throughs, and mentions are all included in this.
Facebook is at the top of the list of social media apps that users interact with the most.
However, TikTok, Instagram, YouTube, and other networks are not far behind. The likelihood of greater interactions is increased by the vast number of monthly active users (MAU) on certain social media platforms.
Social media engagement is important because you can tell your content is effective and resonates with your target audience when you publish on social media and they are paying attention.
Social media companies want users to use their apps for as long as possible. When deciding what material to display, the algorithms search for this.
Your reach is increased when your audience interacts with your material and spends more time on social media.
That implies that more people are viewing your stuff. You will be able to grow your following and brand exposure as a consequence.
Your chances of making sales increase with the number of people who are aware of your company.
Things to Understand Before Applying Social Media Marketing Strategies
Before implementing these top social media tactics for your company, you should be aware of the following:
1 - Create a Marketing Plan
Every mission begins with the creation of a plan, after which the research is carried out. In this instance, the content will be connected to your research. But if you don't have a social media marketing strategy, you're likely to fail. Think about the expectations your brand has for its social media presence.
For instance, raising brand awareness is your main objective. In this situation, you would employ various social media marketing techniques, such as creating captivating content formats, posts, and copy for your social media accounts to encourage people to like and remember your company.
2 - Research Your Target Audience
The majority of your content will be centred around memes and popular subjects if your target audience (a certain set of potential buyers) consists of millennials. However, if your target demographic is Gen Z, your material needs to be more woke and thoughtful.
Likewise, if your target audience is mainly children, you will also target mothers, and you will choose your copy styles and social media platform accordingly. For instance, a lot of mothers enjoy watching interesting movies on local apps like ShareChat and in the form of Instagram reels.
3 - Study Your Competitors
Recognise the kind of content they share on social media, including promotional, educational, and relevant posts. Additionally, determine what content is most effective for them and arrange your content in advance. Planning your material may take some time, but once you get the hang of it, both the content and your social media calendar will function seamlessly. This allows you to develop effective audience-specific Social Media Marketing Strategies.
4 - Make Content Buckets
Some bucket types of material include informational, entertaining, and emotive. You may better understand your audience and gauge your progress by breaking up your material into these categories. For instance, you might concentrate more on promotion if you want to generate leads, and more on topical and entertaining if you want to increase impressions.
Since your material may always fall into more than two categories, it must be customised for various social media marketing tactics. If you know how to provide the appropriate prompt, a variety of AI technologies, such as ChatGPT, can assist you in creating and organising your information into distinct buckets.
5 - Never Be Afraid to Experiment
In addition to examining the preferences of your target audience, it's critical to experiment with content in order to gain new followers. The content on all of your social media accounts should be perfectly balanced between the most popular and experimental content, according to your social media marketing plan.
5 Social Media Marketing Strategies To Have in 2025
How can you create content that pauses users in the middle of their scroll and entices them to join the discussion?
Here is a summary of some of the best Social Media Marketing Strategies for increasing engagement with superior content.
1 - Use Images and Videos To Grab Attention
Since images and videos typically receive more interaction than text, visually-dominated social media platforms like Instagram and Pinterest have established the standard for social media content.
These days, more visual content is being used and encouraged by Facebook, X (previously Twitter), and other platforms. On a variety of media, memes, stories, reels, and other images are growing in popularity.
And when you consider it, it makes logic. We use our eyes to digest content even if we use our fingers to scroll.
Although text can capture attention, images have a way of grabbing the viewer's attention. For this reason, video is preferred over other forms of content by half of social media users.
Additionally, it explains why postings with photographs on Facebook and X receive more interaction than those without.
Try out several visual formats, such as pictures, movies, infographics, memes, and GIFs.
Your material remains interesting and engaging when you use a range of images. Additionally, it makes your material more palatable to a broader spectrum of consumer tastes.
2 - Use Genuine Narrative as Part of Social Media Marketing Strategies
Businesses with strong brand narratives frequently see a 20% increase in client loyalty. Social media is the ideal platform to test this out.
Storytelling may play a significant role in enabling marketers to establish a human connection with viewers through these media.
Consumers can learn about your brand, its values, and its mission.
To engage your target audience and deliver a gripping story, authenticity is essential. By sharing real-life stories, anecdotes, or behind-the-scenes glimpses, you may engage with your audience and humanise your business.
Organise your story with a beginning, middle, and end to create a narrative arc. Think about creating friction or tension. After that, offer a conclusion and leave your audience with a call to action (CTA) or clear takeaway.
By posing queries, promoting comments, or asking people to share their own experiences, you can entice your audience to interact with your narrative. It encourages conversation and engages your audience.
Above all, make sure your message is understood. Make it clear what your brand wants to accomplish and how.
3 - Repurpose Information From Blogs
Repurposing blog content into a series of interesting social media updates is another strategy to increase social media engagement.
Assume you work in the men's fashion industry. You can engage your audience by turning in-depth tutorials on semi-casual clothing or outfit suggestions for different events into brief social media posts.
By consistently posting such worthwhile information, you build trust and maintain audience attention.
Additionally, you have a better chance of increasing interaction with your current followers with the more high-quality content you provide. It is the key to the most effective social media tactics.
4 - Use Interactive Content
Make use of interactive content forms to engage your audience. These consist of:
- AR filters and interactive stories (like inquiry stickers)
- Challenges and competitions
- Trivia and quizzes
- Surveys and polls
- Real-time Q&As
Engagement may be greatly increased by providing your audience with the opportunity to actively participate in your material and respond.
Additionally, Social Media Marketing Strategies build stronger relationships with your audience and produce unforgettable experiences that encourage advocacy and brand loyalty.
5 - Post Fresh Seasonal Content
There's something fresh to celebrate almost every month. January is New Year's, May is Memorial Day, and July is Independence Day. Then there are winter festivities like Valentine's Day, Christmas, Thanksgiving, and Halloween.
Using a social media holiday calendar, you may write a post specifically for each of these occasions. You can make a social media post for Valentine's Day in February that shows your audience how much you care and include an image that reflects this sentiment, such as a graphic with hearts or cupid motifs.
Seasonal contests are a fun approach to increase social media engagement. By doing this, you may increase the number of likes and followers you receive, raise awareness of your business, encourage quick action, and win people around to your way of thinking.
Conclusion
As everyone knows, social media is an excellent tool for engaging an audience. However, there are guidelines to adhere to, just as with any other marketing tactic.
The first rule for all Social Media Marketing Strategies is to make sure your audience and their tastes will find your content appealing.
It makes no difference how imaginative your posts are. Your postings might not have the intended effect if your target audience is uninterested in what you have to say.
The bottom line? Recognise your target audience and the kinds of content that will most likely interest them. After that, use these tactics and modify your strategy to fit their objectives, motivations, preferences, and pain spots. Tech Bridge Consultancy is here to help you develop the best Social Media Marketing Strategies for your business. Get in touch today and give a boost to your social media presence!
